Riverwalk Cruise-In Car Show & Car Parade

The Riverwalk Cruise-In Car Show & Car Parade will take place on July 11, 2026, in Lowell, Michigan. Registration opens at 8 a.m. and costs $15 per car, covering all occupants. The first 125 cars will receive dash plaques. Cash prizes and awards will be given at 1:15 p.m., and winners must be present.

Participants can use a mobile chassis dynamometer sponsored by Weller Companies for free 15-minute sessions after signing a waiver. The event also features the Frontier Truck Parts Monster Truck. The Car Show Parade will begin at 1:45 p.m. from the registration location. Non-registered participants may line up at the Lowell United Methodist Church parking lot. The Lowell Police remind attendees that burn-outs are illegal.

Vendor booth space is available only through event sponsorship, and the Chamber of Commerce urges caution regarding unauthorized offers or lists. For more details, visit the Lowell Area Chamber of Commerce website or call (616) 897-9161.