Designed To Win 2024

Immerse yourself in the world of transportation design, art, and cars at, "Designed to Win", an event hosted by Heritage Gruppe and ArtCenter College of Design. The event features cars by various designers, sketching demos, industry speakers, vendors, music, and more!

In honor of International Women’s Month, This iteration of Designed to Win will highlight the contributions of Women in the transportation industry. In 2020, approximately *25% of the automotive design industry was Female, but that number is growing! Guest speakers from the industry will give insights into their roles and share the unique perspectives they bring to their creative teams.

Admission is free for all attendees but parking is limited to the student parking lot. We recommend rideshare, carpool, or arriving early. Entry to the event will be through the Sinclaire Pavillion and lead you to the Sculpture Garden where you can enjoy our curated selection of cars and learn about some of the designers behind them.

If you have a car or motorcycle designed by a significant designer that you'd like to display at the show, please purchase your display car tickets here in order to secure your placement. All RSVP's are final and non-refundable so please make sure you can commit before purchasing. Also note that all display cars must remain at the event throughout the entire duration of the event due to safety reasons.