Northampton Elks Lodge #997 Annual Cruise Night! Our 19th Annual Cruise Night. The Lodge is Located at 17 Spring Street Florence, MA. The Cruise Show runs from 5:30PM to Dusk. Free Admission, open to the public. Modern cars and classics, trucks, and Motorcycles. fun, food, and music, provided by Bruce Marshall from the Valley’s Classic Hits 97.7. Weekly Trophy and Prizes. Deano’s Food Truck. Awesome raffles including the famous 50/50. Free kids raffle. Supports the Elks, Veteran’s, and local charities. Weekly weather updates on the Elks Lodge #997 Facebook page.